How to Win Friends and Influence People… in Social MediaWe're now completing our article on "How to Win Friends and Influence People… in Social Media". This presentation provides a sneak preview of our forthcoming publication. The psychology behind websites that can change people's health behavioursThe psychological architecture of online intervention proved to be a key component of persuasive websites. In our study, the most effective psychological architecture are goal-directed websites. These websites inform users about the consequences of their behaviour, prompt them to set goals, then encourage them to track their progress toward those goals while providing feedback on their performance.
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Hi. I help organizations evaluate their impact, design online campaigns, and use social media.
See my paper on the science of online influence: Online Interventions for Social Marketing Health Behavior Change Campaigns.
I'm automating program evaluation in a way that has never been done. Sign up if you're interested in joining the next wave of beta testing non-profit organizations.
Join us at Toronto's Social Media Cafe. If you would like to get involved in the organizing committee, give me a shout.
