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How to Win Friends and Influence People… in Social Media


We're now completing our article on "How to Win Friends and Influence People… in Social Media". This presentation provides a sneak preview of our forthcoming publication.
 

Digital Persuasion Equation - the science of online influence

 

The psychology behind websites that can change people's health behaviours

The psychological architecture of online intervention proved to be a key component of persuasive websites. In our study, the most effective psychological architecture are goal-directed websites. These websites inform users about the consequences of their behaviour, prompt them to set goals, then encourage them to track their progress toward those goals while providing feedback on their performance.

 
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Brian Cugelman, Online strategy and research consultant

Hello. I help organizations design online campaigns, use social media, and evaluate their impact. Enjoy my blog, and check out my most important research: Online Interventions for Social Marketing Health Behavior Change Campaigns.

evaluationPal-beta-logo

I'm automating program evaluation in a way that has never been done. Sign up if you're interested in joining the next wave of beta testing non-profit organizations.


www.evaluationpal.com

Social Media Cafe (Toronto)

We're setting up Toronto's first Social Media Cafe. This popular event started in the UK, spread to Spain, the USA, and now, we're setting it up in Toronto. Help us get it going by joining us onlien.