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The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis

Within the fields of e-health and persuasive technology, research indicates that intervention websites can motivate people to adopt healthy behaviours, such as quitting smoking, exercising more, and eating better. Frequently, these online interventions are individually tailored programmes, resembling two-way interpersonal therapy. It is now conceivable that health campaigners can deploy mass-interpersonal campaigns, where online media are used to engage large populations in automated personal relationships, similar to relationships people have with their doctors, councillors, trainers, and trusted friends.

 
Communication-Based Influence Components Model

If you were trying to identify the factors that could explain why a given online health intervention works, its efficacy may be attributed to source credibility, ingenious tailoring algorithms, argument quality, the vividness of imagery used, fear appeals or how audiences relate to the communication style. All or some of these factors may account for the intervention’s effectiveness or ineffectiveness; however, when trying to describe interventions, there is no comprehensive way of conceptualizing the many factors, nor a universal taxonomy of influence effects appropriate to the design of online behavioural change interventions.

 
The Dimensions of Web Site Credibility and Their Relation to Active Trust and Behavioural Impact

This paper discusses two trends that threaten to undermine the effectiveness of online social marketing interventions: growing mistrust and competition. As a solution, this paper examines the relationships between website credibility, target audiences’ active trust and behaviour.

Using structural equation modelling to evaluate two credibility models, this study concludes that website credibility is best considered a three-dimensional construct composed of expertise, trustworthiness and visual appeal, and that trust plays a partial mediating role between website credibility and behavioural impacts. YD8PQECP9ZRP

 

Brian's Message

Brian CugelmanHi. Welcome to my website.
In this website, you'll find an overview of my research, some of it published and others that I have conducted out of personal interest. I'm now completing my PhD and gearing up for consulting, so please see my resume and visit AlterSpark to learn more about my professional services. If you have any reactions to or interest in my work, please get in touch.

 

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Feature Publications

Communication-Based Influence Components Model
This paper presents a model used to describe the psychology of online behavioural change interventions. It then shows how the model works by describing the common features in over thirty online behavioural change websites.

The dimensions of website credibility and their relation to active trust and behavioural impact
This research paper examines the relationships between website credibility, users' trust, and their willingness to be more involved in a social campaign. It examines the dimensions of website credibility and discusses how to design stronger online campaigns.

SocialMarketing