How to Win Friends and Influence People… in Social Media
We're now completing our article on "How to Win Friends and Influence People… in Social Media". This presentation provides a sneak preview of our forthcoming publication.
The psychology behind websites that can change people's health behavioursThe psychological architecture of online intervention proved to be a key component of persuasive websites. In our study, the most effective psychological architecture are goal-directed websites. These websites inform users about the consequences of their behaviour, prompt them to set goals, then encourage them to track their progress toward those goals while providing feedback on their performance.
|
Hello. I help organizations design online campaigns, use social media, and evaluate their impact. Enjoy my blog, and check out my most important research: Online Interventions for Social Marketing Health Behavior Change Campaigns.
I'm automating program evaluation in a way that has never been done. Sign up if you're interested in joining the next wave of beta testing non-profit organizations.
