Online Campaigns
A brief history of social marketing and the Internet | 
The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and marketing academics set the stage for the emerging field. Social marketing was formally launched in the 1970s; searched for an identity in the 1980s; and had found a unique niche by the 1990s. By 2000, social marketing was considered an established field; it now continues to grow and evolve.
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Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors
The result of a two-year study, this paper draws on scientific papers to assess the impact of psychological website design on users' behaviour. It provides a template for practitioners wishing to design websites that can influence how people think and act.
Communication-Based Influence Components Model
This paper presents a model used to describe the psychology of online behavioural change interventions. It then shows how the model works by describing the common features in over thirty online behavioural change websites.
The dimensions of website credibility and their relation to active trust and behavioural impact
This research paper examines the relationships between website credibility, users' trust, and their willingness to be more involved in a social campaign. It examines the dimensions of website credibility and discusses how to design stronger online campaigns.
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