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  • Research
    • Credibility & Trust
      • The Dimensions of Web Site Credibility and Their Relation to Active Trust and Behavioural Impact
      • Reflections on source credibility and online campaigns
      • Selling e-campaign behaviours like e-commerce products
    • Social Networking
      • The United Nations' Web Network (July 2007)
    • Engagement
      • Web analytics, behavioural change and Social Return on Investment (SROI)
      • Can Brotherhood be Sold Like Soap…Online?
    • Online Interventions
      • The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis
      • Communication-Based Influence Components Model
  • Resume
  • Brian's Zone
    • Find Online
    • Eating cannon fodder like pigs
    • Bring back the YE!
    • The Cat That Saved My Life—A True Story
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Brian's Message

Brian CugelmanHi. Welcome to my website.
In this website, you'll find an overview of my research, some of it published and others that I have conducted out of personal interest. I'm now completing my PhD and gearing up for consulting, so please see my resume and visit AlterSpark to learn more about my professional services. If you have any reactions to or interest in my work, please get in touch.

 

AlterSpark-research, campaign, intervention
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