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  • Research
    • Credibility & Trust
      • The Dimensions of Web Site Credibility and Their Relation to Active Trust and Behavioural Impact
      • Reflections on source credibility and online campaigns
      • Selling e-campaign behaviours like e-commerce products
    • Social Networking
      • The United Nations' Web Network (July 2007)
    • Engagement
      • Web analytics, behavioural change and Social Return on Investment (SROI)
      • Can Brotherhood be Sold Like Soap…Online?
    • Online Interventions
      • The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis
      • Communication-Based Influence Components Model
    • Social Marketing
      • A brief history of social marketing and the Internet
  • Services
    • Speaking
    • Resume
  • About
    • Brian Online
    • Eating cannon fodder like pigs
    • Bring back the YE!
    • The Cat That Saved My Life—A True Story

Brian CugelmanWelcome to my blog where you'll find an overview of my research and a couple of fun stories.

If you're looking for expert support in online campaign design, monitoring and evaluation, please get in touch:

brian (at) alterspark.com
+1 (416) 858-2055
Skype: cugelman

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AlterSpark-research, campaign, intervention
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