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- How to Win Friends and Influence People… in Social Media
- Digital Persuasion Equation - the science of online influence
- The psychology behind websites that can change people's health behaviours
- Psychology of websites and social media campaigns
- The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis
- Communication-Based Influence Components Model
- Can Brotherhood be Sold Like Soap…Online?
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Join me: 
Hi. I help organizations evaluate their impact, design online campaigns, and use social media.
See my paper on the science of online influence: Online Interventions for Social Marketing Health Behavior Change Campaigns.
I'm automating program evaluation in a way that has never been done. Sign up if you're interested in joining the next wave of beta testing non-profit organizations.
My Consulting Services
Join us at Toronto's Social Media Cafe. If you would like to get involved in the organizing committee, give me a shout.
