Source credibility is a key factor that can impact whether audiences believe a proposition, while trust is a key factor that can influence a person’s willingness to act on advice. In this blog post, I’ll discuss the historical use of source credibility in persuasion, present a humorous example of how the tobacco industry abused credibility appeals from 1920-1950, and finally, discuss why online credibility is important in the design of online outreach campaigns.
Join my mailing list
Learn about my workshops
It'll focus on design psychology to evoke emotions for diff personalities. But I want it to be an inner exploration of our self & others.4 days ago
Join us & MarTech Toronto for an evening of Predictive Analytics and Targeted Advertising Hacks - ow.ly/4ndY5I4 days ago
This summer I'm going to run a 1-day workshop on motivational neuro chemistry, emotion, personality & interactive tech. Stay tuned.4 days ago