15 June 2012
Back in 1936, when Dale Carnegie published his book How to Win Friends and Influence People, he could never have anticipated it would become one of the first bestselling self-help books, selling a huge 15 million (and counting…) copies worldwide. Dale’s classic book on interpersonal communication provides concrete advice on how to handle people—how to encourage them to like you, to win them over to your way of thinking, and how to become an inspiring leader.
To simplify Dale Carnegie’s advice on handling people, we have taken 31 of his principles and merged them into just 10 groups. If Dale were alive today, we’re sure his advice to community managers would look something like this.
26 March 2009
Source credibility is a key factor that can impact whether audiences believe a proposition, while trust is a key factor that can influence a person’s willingness to act on advice. In this blog post, I’ll discuss the historical use of source credibility in persuasion, present a humorous example of how the tobacco industry abused credibility appeals from 1920-1950, and finally, discuss why online credibility is important in the design of online outreach campaigns.