Source credibility is a key factor that can impact whether audiences believe a proposition, while trust is a key factor that can influence a person’s willingness to act on advice. In this blog post, I’ll discuss the historical use of source credibility in persuasion, present a humorous example of how the tobacco industry abused credibility appeals from 1920-1950, and finally, discuss why online credibility is important in the design of online outreach campaigns.
Sorry, but for SEO reasons, these are old posts, and I've moved my blog to AlterSpark
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