Brian Cugelman, PhD http://www.cugelman.com Training. Consulting. Research. Fri, 03 Jul 2015 04:19:54 +0000 en-US hourly 1 Video presentation on “Persuasive Psychology for Interactive Design” in PodCamp Toronto http://www.cugelman.com/persuasive-psychology/podcamp-2013-persuasive-psychology-for-interactive-design/ http://www.cugelman.com/persuasive-psychology/podcamp-2013-persuasive-psychology-for-interactive-design/#comments Fri, 01 Mar 2013 17:30:14 +0000 http://www.cugelman.com/?p=480

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Persuasive Psychology for Interactive Design http://www.cugelman.com/persuasive-psychology/persuasive-psychology-for-interactive-design/ http://www.cugelman.com/persuasive-psychology/persuasive-psychology-for-interactive-design/#comments Sun, 24 Feb 2013 19:12:48 +0000 http://cugelman.com/wordpress/?p=37

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Social Psychology of Social Media http://www.cugelman.com/persuasive-psychology/social-psychology-social-media/ http://www.cugelman.com/persuasive-psychology/social-psychology-social-media/#comments Sun, 26 Feb 2012 21:16:30 +0000 http://cugelman.com/wordpress/?p=35

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BER – a framework for measuring the relative performance of multi-unit programs http://www.cugelman.com/online-research/framework-measuring-performance-of-multi-unit-programs/ http://www.cugelman.com/online-research/framework-measuring-performance-of-multi-unit-programs/#comments Thu, 01 Sep 2011 02:47:55 +0000 http://cugelman.com/wordpress/?p=33

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Digital Persuasion Equation – the science of online influence http://www.cugelman.com/persuasive-psychology/digital-persuasion-equation/ http://www.cugelman.com/persuasive-psychology/digital-persuasion-equation/#comments Thu, 21 Jul 2011 17:55:28 +0000 http://cugelman.com/wordpress/?p=32

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The psychology behind websites that can change people’s health behaviours http://www.cugelman.com/persuasive-psychology/psychology-websites-change-health-behaviours/ http://www.cugelman.com/persuasive-psychology/psychology-websites-change-health-behaviours/#comments Thu, 28 Apr 2011 02:11:03 +0000 http://cugelman.com/wordpress/?p=31 Back in 2011, I published a scientific study on the psychological design of health behaviour change websites in the Journal of Medical Internet Research (JMIR). With my co-authors Prof Thelwall and Prof Dawes, we designed this study with the goal of identifying how to build websites that could promote public health and also help people improve their wellbeing. For instance, we wanted to understand the psychology behind websites that could motivate people to quit smoking, exercise more, or eat healthier foods.

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Psychology of websites and social media campaigns http://www.cugelman.com/persuasive-psychology/psychology-of-websites-and-social-media-campaigns/ http://www.cugelman.com/persuasive-psychology/psychology-of-websites-and-social-media-campaigns/#comments Mon, 28 Feb 2011 16:34:23 +0000 http://cugelman.com/wordpress/?p=29

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Website credibility for social marketing campaigns http://www.cugelman.com/persuasive-psychology/website-credibility-for-social-marketing-campaigns/ http://www.cugelman.com/persuasive-psychology/website-credibility-for-social-marketing-campaigns/#comments Wed, 27 Oct 2010 18:20:41 +0000 http://cugelman.com/wordpress/?p=28 From 2006-2008, I conducted a large study of website credibility on a global anti-poverty campaign, in order to assess the impact of website credibility and trust on target audience’s participation levels. The study found a relationship between website credibility, users’ trust, and their participation levels. The findings suggest that online campaigners need to engineer credible and trustworthy e-campaigns if they wish to maximize their potential impact. The following excerpt describes the practical applications of this study. Passage from the dimensions of website credibility and their relation to active trust and behavioural impact For social marketers, pre-campaign research is called formative research; this is the point where problems are identified, target audiences are considered, solutions are examined and intervention materials are tested. Our study suggest that Website credibility and active trust factors should be addressed during the early campaign planning phases to increase the probability that target audiences find the campaign’s messages believable, safe and motivating. The following suggestions show how the findings in this paper […]

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A brief history of social marketing and the Internet http://www.cugelman.com/digital-campaigns/a-brief-history-of-social-marketing-and-the-internet/ http://www.cugelman.com/digital-campaigns/a-brief-history-of-social-marketing-and-the-internet/#comments Tue, 04 May 2010 09:07:31 +0000 http://cugelman.com/wordpress/?p=24 The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and marketing academics set the stage for the emerging field. Social marketing was formally launched in the 1970s; searched for an identity in the 1980s; and had found a unique niche by the 1990s. By 2000, social marketing was considered an established field; it now continues to grow and evolve.
social-marketing-growth-cugelman

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The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis http://www.cugelman.com/persuasive-psychology/mass-interpersonal-behavioural-change-websites/ http://www.cugelman.com/persuasive-psychology/mass-interpersonal-behavioural-change-websites/#comments Thu, 19 Nov 2009 22:40:08 +0000 http://cugelman.com/wordpress/?p=23

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