Video presentation on “Persuasive Psychology for Interactive Design” in PodCamp Toronto

By |1 March 2013|Categories: Persuasive Psychology|0 Comments

Persuasive Psychology for Interactive Design

By |24 February 2013|Categories: Persuasive Psychology|0 Comments

Social Psychology of Social Media

Digital Persuasion Equation – the science of online influence

The psychology behind websites that can change people’s health behaviours

Back in 2011, I published a scientific study on the psychological design of health behaviour change websites in the Journal of Medical Internet Research (JMIR). With my co-authors Prof Thelwall and Prof Dawes, we designed this study with the goal of identifying how to build websites that could promote public health and also help people improve their wellbeing. For instance, we wanted to understand the psychology behind websites that could motivate people to quit smoking, exercise more, or eat healthier foods.

By |28 April 2011|Categories: Persuasive Psychology|0 Comments