Home Research Online Interventions
Research
The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis

Within the fields of e-health and persuasive technology, research indicates that intervention websites can motivate people to adopt healthy behaviours, such as quitting smoking, exercising more, and eating better. Frequently, these online interventions are individually tailored programmes, resembling two-way interpersonal therapy. It is now conceivable that health campaigners can deploy mass-interpersonal campaigns, where online media are used to engage large populations in automated personal relationships, similar to relationships people have with their doctors, councillors, trainers, and trusted friends.
 
Communication-Based Influence Components Model

If you were trying to identify the factors that could explain why a given online health intervention works, its efficacy may be attributed to source credibility, ingenious tailoring algorithms, argument quality, the vividness of imagery used, fear appeals or how audiences relate to the communication style. All or some of these factors may account for the intervention’s effectiveness or ineffectiveness; however, when trying to describe interventions, there is no comprehensive way of conceptualizing the many factors, nor a universal taxonomy of influence effects appropriate to the design of online behavioural change interventions.

 



Brian CugelmanWelcome to my blog where you'll find an overview of my research and a couple of fun stories.

If you're looking for expert support in online campaign design, monitoring and evaluation, please get in touch:

brian (at) alterspark.com
+1 (416) 858-2055
Skype: cugelman

Link up with me

Dr. Cugelman Speaking at Your Event

I frequently speak at public events and offer lively talks on a range of topics. These include online social change campaigns, the design of web-based behavioural change interventions, various topics related to non-profit outreach, and anything on non-profit research and evaluation. I have a decade of real-world experience conducting campaigns for the United Nations and various non-profit organizations, plus experience evaluating some of the world's largest social change campaigns. For content, I have a number of published works, great experiences to share, and no shortage of original research and fresh thinking. Get in touch if you would like to discuss your upcoming event.

Feature Publications

Communication-Based Influence Components Model
This paper presents a model used to describe the psychology of online behavioural change interventions. It then shows how the model works by describing the common features in over thirty online behavioural change websites.

The dimensions of website credibility and their relation to active trust and behavioural impact
This research paper examines the relationships between website credibility, users' trust, and their willingness to be more involved in a social campaign. It examines the dimensions of website credibility and discusses how to design stronger online campaigns.

scrg-logo

Brian's Blog