Services
Brian Cugelman's Consulting Services
Consulting Services in Toronto
| 
My firm, AlterSpark Consulting, helps clients develop online strategies and implement campaigns. We provide expertise in online research and help clients understand their online operating environment, monitor their impact, assess their performance, and improve their effectiveness.
As the lead consultant, I possess over 14 years experience designing, managing, implementing, and evaluating online projects and campaigns. I obtained my PhD in online social marketing with a world leading Internet research group.
I provide the following services:
| Strategy and tactics: | Research and insight: |
|
|
Some past clients and employers:
- United Nations Climate Change Secretariat
- United Nations Millennium Campaign
- Active and Save Routes to School
- Green Infrastructure Coalition
- United Nations Volunteers
- University of Toronto
- Oxfam GB
- Century 21
- CIVICUS
- LEAF
Education and training highlights:
- PhD in Online Social Marketing. University of Wolverhampton. UK. 2006-2010
- Postgraduate Certificate in Social Sciences Research Methods. Open University. UK. 2005-2006
- Social Network Analysis. University of Essex and Analytic Technologies. UK. 9-20 July 2007
- MA in Business and Computer Studies. University of Portsmouth. UK. 2004-2006
- PRINCE2 Practitioner Certification. Association for Project Management. UK. Oct 2005
For more information:
Complementary consultation:
- If you would like to discuss your needs, explore common solutions, and learn about our services, I offer a complementary 1-hour consultation.
- To arrange a meeting, just call +1 (416) 921-2055 or email brian (at) alterspark.com. I look forward to meeting you.
I'm automating program evaluation in a way that has never been done. Sign up if you're interested in joining the next wave of beta testing non-profit organizations.
Response of Oxfam GB management to the evaluation of their global climate change campaign (2010).
"Oxfam set out to ‘raise the bar’ in the complex field of advocacy evaluation through commissioning a comprehensive, evidence-based, independent assessment of its climate change campaign. We were fortunate to find an evaluation team capable of providing this, and we welcome their rigorous ‘mixed methods’ approach and the impressive scale of the data gathering"
Response of the campaign Director, Salil Shetty, to the evaluation of the United Nations Millennium Campaign (2009)
"This is not just another evaluation report, it’s a must read. You can zoom in on the Executive Summary or the annex listing the bibliography or indeed any other part of the multiple documents; they are all equally pulsating. As you will find in the evaluation, this is relatively uncharted territory and we need you to read the documents and give us your ideas, advice and provocation."
At the Persuasive 2008 conference, out of 63 submissions, my co-authored paper was ranked one of the top ten papers, resulting in an invitation for publication (2008)
"Your paper 'Website credibility, active trust and behavioural intent' by Brian Cugelman, Mike Thelwall and Phil Dawes from the Persuasive 2008 conference has been selected among the ones to be considered for publishing at a top tier journal, the Communications of the AIS."
United Nations Volunteers' recognition of my performance during the International Year of Volunteers campaign (2001)
United Nations Volunteers awarded me the highest possible staff ranking: “outstanding”, and deemed my work “an example of best practices in his field”. This was endorsed by all supervisors, all the way to the top of the institution.