Education

• PhD in Online Social Marketing. University of Wolverhampton. UK. 2006-2010
• Postgraduate Certificate in Social Sciences Research Methods. Open University. UK. 2005-2006
• MA in Business and Computer Studies. University of Portsmouth. UK. 2004-2006
• Resources Engineering Technician Diploma. Seneca College. Canada. 1995-1997
• BA in Philosophy. York University. Canada. 1990-1993

Training

• Intermediate and advanced meta-analysis. University of Oxford. UK. 4-6 July 2008, 7 Nov 2008
• Social Network Analysis. University of Essex. UK. 9-20 July 2007
• Numerous research methods and statistics courses. ESRC. UK. 2007-2008
• PRINCE2 Practitioner Certification. Association for Project Management. UK. Oct 2005
• Supervisory Skills: Foundations for Excellence. United Nations. Germany. 11-15 Feb 2002

Career History

Freelance Consultant, 2006-Present

• Evaluation of Oxfam GB's Global Climate Change Campaign (with Leitmotiv)
  
• Evaluation of the United Nations Millennium Campaign (with Leitmotiv & SCRG)
  
• Expert witness report for a legal case with allegations of digital property theft
  
• Various small online research, marketing, outreach, and development projects

United Nations Framework Convention on Climate Change, Aug 2004 - Aug 2006

• Webmaster: Within the communications unit, managed the website (www.unfccc.int) and content management system; oversaw online publishing while ensuring editorial and design standards; decentralized web publishing across the institution as part of a change management project; supervised website staff and consultants while coordinating across departments; conducted stakeholder research then developed engagement strategies and outreach tools; gave various presentations; planned and implemented enhancements while providing support.

United Nations Volunteers/UNDP, Feb 1999 - Aug 2004

• Campaigner and Webmaster: From 2003-2004, as part of the communications department, implemented and managed a UN General Assembly endorsed web portal; coordinated International Volunteer Day campaigns and evaluations; helped lead an institution-wide needs assessment on knowledge management and integrated systems; supervised staff.
• From 1999-2002, worked for the global campaign team responsible for building-up, coordinating and reporting outcomes from the UN International Year of Volunteers 2001. Tasks included building a global network of stakeholders; planning and implementing numerous campaigns; organizing and speaking at events/workshops; designing and managing online tools; producing and distributing campaign resources and media products such as articles, strategy documents, newsletters, posters, flyers, press materials, CD ROMs, a music album and TV PSA aired on international networks; supported and coordinated many research projects while serving as a member of the global campaign evaluation team; supported production of the final UN General Assembly outcome report and resolution.
• In 2001, achieved the top staff rating: “outstanding”, “an example of best practices in his field”.

• Network Analyst: Working with Development & University Relations, co-managed a Novell network with over 200 users; administered the department’s website, email and directory servers; conducted a Y2K audit; provided technical support; engaged in daily trouble shooting; educated staff about applications; upgraded and built PC systems; managed network security.

• Event Coordinator: Planned and implemented Canada’s first Walk a Child to School Day, a social marketing campaign to reduce carbon emissions; obtained participation from over 60 schools; gained endorsement from Toronto’s Mayor and Canada’s Federal Parliament; coordinated politicians, guest speakers, organizations, companies and the police; achieved local and national media coverage; developed information systems; designed and promoted local and national websites; raised funds and in-kind donations; produced posters, flyers and a booklet; conducted an end of campaign greenhouse gas reduction audit.

• Operated Renaissance Consulting, which provided website development, database design, network services and environmental impact assessments. Clients included small non-profit organizations and businesses.

• Outreach Coordinator: Developed and implemented a social marketing-based urban forestry project designed to mitigate climate change; engaged citizens in green behaviours; produced promotional materials; conducted event coordination and media outreach; delivered and planted native tree species in Toronto neighbourhoods.
• Technical and analytical tasks included data collection for a University of Toronto urban forestry project; conducting an audit of the project’s greenhouse gas reductions; maintaining and upgrading PC systems; training staff to use software applications.

Publications

• Cugelman, B. (2010). Online Social Marketing: Website Factors in Behavioural Change. PhD thesis, University of Wolverhampton, Wolverhampton.
• Cugelman, B. Thelwall, M. & Dawes, P. (2009, In peer review) The psychology of online behavioural influence interventions: a meta-analysis.
• Cugelman, B. Thelwall, M. & Dawes, P. (2009) Communication-Based Influence Components Model. Persuasive 2009. Claremont, ACM.
• Cugelman, B. Thelwall, M. & Dawes, P. (2009) The Dimensions of Web Site Credibility and Their Relation to Active Trust and Behavioural Impact. Communications of the Association for Information Systems, 24, 455-472.
• Cugelman, B. & Otero, E. (2009, in production) UN Millennium Campaign: United States Evaluation. United Nations Millennium Campaign, Leitmotiv and Statistical Cybermetrics Research Group.
• Otero, E. & Cugelman, B. (2009, in production) UN Millennium Campaign: External Evaluation 2009. United Nations Millennium Campaign, Leitmotiv and Statistical Cybermetrics Research Group.
• Cugelman, B. Thelwall, M. & Dawes, P. (2008) Website Credibility, Active Trust and Behavioural Intent. Persuasive 2008, LNCS 5033. Berlin, Heidelberg, Springer-Verlag.
• Cugelman, B. (2008) GCAP Websites Report. Johannesburg, South Africa, CIVICUS and Statistical Cybermetrics Research Group.
• Cugelman, B. Thelwall, M. & Dawes, P. (2007) Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis. Persuasive Technology. Stanford University, Springer.
• Cugelman, B. & Kumar, K. (2006) Global Call to Action against Poverty: Review of Campaign Websites. Beirut, Lebanon, CIVICUS.
• Cugelman, B. (2004) Your Goals, Global Campaigns and Internet Technology. Journal of Volunteer Administration, 22.
• Cugelman, B. (2003) Enhanced Digital Network Strengthens Human Networks. UNV News, United Nations Volunteers programme.

Peer-Reviewed Conference Presentations

• The Psychology of Mass-Interpersonal Behavioural Change Websites. Medicine 2.0. Toronto, Canada. 2009
• Communication-Based Influence Components Model. Persuasive 09. University of Claremont. USA. 2009
• Selling e-Campaign Behaviours like e-Commerce Products. World Social Marketing Conference. National Social Marketing Centre. Brighton, UK. 2008
• Website Credibility, Active Trust and Behavioural Intent. Persuasive 08. University of Oulu. Finland. 2008
• A Social Marketing Website You Can Trust. National Social Marketing Conference. National Social Marketing Centre. Oxford, UK. 2007
• Can Brotherhood be Sold Like Soap…Online?. Persuasive 07. Stanford University. USA. 2007
• Online Social Marketing: Investigating Online Interaction and Offline Behavioural Change. Communication Technologies of Empowerment. University of Leeds. UK, 2007
• The Digital Pulse of an International Anti-Poverty Campaign. Information, Communication & Society 10th Anniversary International Symposium. York University, UK. 2006
• Methodology and Findings from a Review of Campaign Websites. Quantitative Methods for Internet Research. University of Wales. Aberystwyth, UK. 2006

Multi-Media Projects

• Numerous websites and online marketing campaigns for various organizations. 1997-present
• TV commercial featuring UN Secretary General Kofi Annan (Aired on CNN, CNBC, ABC and many other TV networks). UN Volunteers. Aug 2001
• Music album titled “Songs celebrating volunteerism” (Played on radio stations in over 15 countries). UN Volunteers. July 2001
• Two CD ROMs for the International Year of Volunteers. UN Volunteers. 2000-2001

Participation

• Editorial Board at the Persuasive 08 Conference. University of Oulu. Finland. 2008
• National Occupational Standards for Social Marketing. Marketing and Sales Standards Setting Body. UK. 2008

Personal information

• Nationality: Canadian
• Date of birth: 27 November 1969
• Languages: English and intermediate Spanish
• Hobbies: Travelling, reading, martial arts (karate at present), playing various musical instruments, composing songs and various technology/analytical diversions