I offer lively speeches and workshops on the psychology of persuasive design, online measurement and data science.

If you’re interested in having me speak at your event or run corporate training, get in touch.

Some of my past speaking gigs.

This list does not include my formal courses through AlterSpark and York University.

Health Behaviour Change Technology (26 Sep 2014)

Persuasive Psychology for Interactive Design (23 February 2013)

Social Psychology for Social Media (20 February 2013)

  • York University

Feedback and persuasive interventions (12 February 2013)

  • Consumer Informatics and Public Health
  • University of Toronto

The Epistemology of Web Metrics: How to critically assess metrics and reach conclusions (7 February 2013)

  • Metrics 101
  • Centennial College

Countering Online Extremists with Persuasive e-Campaigning (28 Aug 2012)

  • For the Cyber Influence Project
  • United States Department of Defense (The Pentagon)
  • By special invitation from the Pentagon

Digital persuasion to attract and retain talent (23 August 2012)

  • Social HR Camp Toronto

Freako-Network Analysis — Social Network Analysis and International Relations (26 June 2012)

  • Toronto Data Science Group

Psychology of Social Media in Human Resources (7 June 2012 )

  • Radical Planet

Workshop on the social psychology of social media (25 February 2012)

Digital Persuasion Equation – The science of online influence (20 July 2011)

Workshop on the psychology of websites & social media (2 June 2011)

  • AlterSpark

Managing Your Relationships (10 May 2011)

The psychology of websites and social media campaigns (26 February 2011)

Health Promotion with Social Media (1 February 2011)

Health changing websites–AlterSpark and the Heart & Stroke Foundation of Ontario (29 November 2010)

Internet Research Methods and Impact Evaluations (15 October 2010)

Social Media for Public Relations and Citizen Engagement (15 October 2010)

Internet Research Methods for Impact Evaluations (TOP RATED) (5 October 2010)

Basic Efficiency Resource: A Framework for Measuring the Relative Performance of Multi-Unit Programs (4 October 2010)

Third Tuesday Measurement Matters (4 October 2010)

Advocacy Evaluation Case Study:Evaluating Oxfam’s Climate Change Campaign (24 September 2010)

Countering Online Extremists With Persuasive e-Campaigning (28 Aug 2012)

  • For the Cyber Influence Project
  • United States Department of Defense
  • By special invitation from the Pentagon

Digital persuasion to attract and retain talent (23 August 2012)

  • Social HR Camp Toronto
  • Toronto, Canada

Freako-Network Analysis — Social Network Analysis and International Relations (26 June 2012)

  • Toronto Data Science Group
  • Toronto, Canada

Psychology of Social Media in Human Resources (7 June 2012 )

  • Radical Planet
  • Toronto, Canada

Workshop on the social psychology of social media (PACKED BEYOND CAPACITY) (25 February 2012)

Digital Persuasion Equation – The science of online influence (20 July 2011)

Workshop on the psychology of websites & social media (SOLD OUT with a 50 person waiting list) (2 June 2011)

Managing Your Relationships (10 May 2011)

The psychology of websites and social media campaigns (STANDING ROOM ONLY) (26 February 2011)

Health Promotion with Social Media (1 February 2011)

Health changing websites–AlterSpark and the Heart & Stroke Foundation of Ontario (29 November 2010)

Internet Research Methods and Impact Evaluations (15 October 2010)

Social Media for Public Relations and Citizen Engagement (15 October 2010)

Internet Research Methods for Impact Evaluations (TOP RATED) (5 October 2010)

Basic Efficiency Resource: A Framework for Measuring the Relative Performance of Multi-Unit Programs (4 October 2010)

Third Tuesday Measurement Matters (28 September 2010)

Advocacy Evaluation Case Study:Evaluating Oxfam’s Climate Change Campaign (24 September 2010)

The Psychology of Mass-Interpersonal Behavioural Change Websites (2009)

  • Medicine 2.0.
  • Centre for Global eHealth Innovation

Communication-Based Influence Components Model (2009)

  • Persuasive 09
  • University of Claremont.
  • Claremont, USA.

Selling e-Campaign Behaviours like e-Commerce Products (2008)

  • World Social Marketing Conference
  • National Social Marketing Centre
  • Brighton, UK

Website Credibility, Active Trust and Behavioural Intent (2008)

  • Persuasive 08
  • University of Oulu.
  • Finland

A Social Marketing Website You Can Trust (2007)

  • National Social Marketing Conference
  • National Social Marketing Centre.
  • Oxford, UK

Can Brotherhood be Sold Like Soap…Online? (2007)

  • Persuasive 07
  • Stanford University
  • Stanford, USA

Online Social Marketing: Investigating Online Interaction and Offline Behavioural Change (2007)

  • Communication Technologies of Empowerment. University of Leeds
  • Leeds, UK

Internet psychology, persuasion and the media equation (2007)

  • eCampaign Forum
  • Fair Say, the Oxford Internet Institute, and Oxfam
  • Oxford, UK

The Digital Pulse of an International Anti-Poverty Campaign (2006)

  • Information, Communication & Society 10th Anniversary International Symposium
  • York University
  • York, UK

Methodology and Findings from a Review of Campaign Websites (2006)

  • Quantitative Methods for Internet Research
  • University of Wales.
  • Aberystwyth, UK

Presentation on International Volunteer Day 2003 Report (2004)

  • The International Society for Third-Sector Research (ISTR) conference

Social Marketing, the Internet and Volunteerism (2001)

  • The International Symposium on Volunteering
  • Geneva, Switzerland

Presentation and workshop on the International Year of Volunteers 2001 (2001)

  • IYV Workshop
  • SOROS Foundation and UN Volunteers
  • Bishkek, Kyrgyzstan

What people are saying

Below are some responses that I’ve received, in reaction to my presentations and workshops. You can also read what people are saying about my consulting practice.

“Enjoying the Psychology of Social Media session with @cugelman. Mirrors a lot of the reading I’ve been doing and adds more. #pcto2012″ “One of the best presentations at #pcto2012: Social Psychology of Social Media.”
Dave Fleet
Senior Vice President, Regional Client Relationship Manager at Edelman

“Memorable takeaways included Brian Cugelman’s communication framework, which is a unification and reinforcement of scattered communications literature. It’s excellent, and I encourage you to contact him directly, or perhaps speak with him at the next WAWTO. It’s absolutely solid.”
Christopher Berry
Data scientist and marketing scientist
Co-Founder of Authintic

“Brian Cugelman’s presentation was so well thought out, and really gave a ‘path’ to follow when embarking on one’s own projects.”
“Brian Cugleman. Very interesting and useful. He told me things I didn’t know!”
“A toss up between Brian Cugelman, xxxx and xxxx. All of their talks gave me fantastic takeaways for my work that provides more framework materials for my strategic methodology.

Anonymous comments from eatStrategy

“Terrific – nice examples, grounded in theory”
Gunther Eysenbach, MD MPH
Senior Scientist, Associate Professor at UHN
University of Toronto

“This is an amazing deck.”
Amit Ranjan
Co-Founder & Chief operating officer
SlideShare Inc.

“The information you furnished here will be of great help to others especially those who are using social media campaigns as a marketing strategy.”
Virtual Assistant Inc.

“Your presentation ‘Psychology of websites and social media campaigns’ is currently being featured on the SlideShare homepage as one of the ‘Top Presentation Of The Day’. It is one of the very few presentation that has been selected to be featured, amongst the thousands of presentation uploaded to SlideShare daily.”
SlideShare Team

“Your presentation ‘Psychology of websites and social media campaigns’ is currently being featured on the SlideShare homepage as one of the ‘Top Presentation Of The Day’”
SlideShare Team

“Brian’s presentation was excellent both in the way he presented a complex and timely topic as well as in his presentation technique. Kudos!”
Robin Macrae
Internet Strategist, Information and Workspace Architect
Workspace Builders

“Thank you Brian for a brilliant presentation back on Saturday afternoon, you gave us a lot of food for thought.”
William Smith
PR and Marketing Professional, Writer, Photographer and Blogger

“I enjoyed it very much as well. It re-energized my love for Ux!”
Daniele Rossi
User interface designer and illustrator

“Thanks, I got some great ideas for redesigning a site of mine thanks to some of the examples in your slides.”
Kim Kay
Writer

“Great deck, it is the framework that designers need to sit on.”
Stephen Quan
VP at JPMC

At the Canadian Evaluation Society’s annual conference in 2010, Dr. Cugelman facilitated a four-hour workshop on Internet research methods for impact evaluations, drawing heavily on AlterSpark evaluations for the United Nations and Oxfam GB. Participants were invited to rate each workshop, and hand their evaluations to the conference organizers. The Canadian Evaluation Society’s independent evaluation showed that 83% of participants ranked AlterSpark’s workshop with the highest possible satisfaction rating.
Canadian Evaluation Society’s 2010 annual conference
Optimizing the Practice of Evaluation