Hi. My name is Brian.
Welcome to my site.
I teach people how to use psychology for interactive design and marketing.
I specialize in online research, data science
and I enjoy working on projects that combine
big-data with behavioral science.
Interested in digital psychology & emotional design?
I offer three workshops:
This is my classic workshop, where I’ll show you how to recognize and apply over 40 psychological design principles, with a focus on building digital products that are more intuitive, trustworthy, and motivating.
Building on my foundational workshop, in this class, I’ll show you how to combine psychological principles into highly influential design patterns, called Psychological Architectures, and cover topics in feedback psychology.
In this workshop, you’ll improve your knowledge of human-centered design and online marketing by learning the neuroscience of user emotion, motivation, cognition, and behavior. This is my most cutting-edge workshop.
I’ve trained 1,500+ people from new students to the world’s top designers, marketers and behavioral scientists, including pros from:
Are you a student or working for social causes?
As a rule, I give away free spaces
at my workshops to grad/PhD students
and people working to build a better world.