by Brian | Mar 1, 2013 | Persuasive Psychology
PodCamp Toronto’s 2013 unconference was host to hundreds of delegates who came to experience over 60 presentations at the Rogers Communication Centre, Ryerson University, Toronto. This is my presentation on persuasive psychology for interactive design. If you...
by Brian | Feb 26, 2012 | Persuasive Psychology
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns. The content is presented in a simple format that...
by Brian | Sep 1, 2011 | Online Research
The Basic Efficiency Resource (BER) model uses a two-dimensional matrix to aid the evaluation of complex multi-unit programs, with quadrants to identify over and underperforming units. The BER model was inspired by portfolio management approaches from the Boston...
by Brian | Jul 21, 2011 | Persuasive Psychology
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
