Digital Psychology and Data Science
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Digital Persuasion Equation – the science of online influence

by Brian | Jul 21, 2011 | Persuasive Psychology

This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital...

The psychology behind websites that can change people’s health behaviours

by Brian | Apr 28, 2011 | Persuasive Psychology

Back in 2011, I published a scientific study on the psychological design of health behaviour change websites in the Journal of Medical Internet Research (JMIR). With my co-authors Prof Thelwall and Prof Dawes, we designed this study with the goal of identifying how to...

Psychology of websites and social media campaigns

by Brian | Feb 28, 2011 | Persuasive Psychology

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Website credibility for social marketing campaigns

by Brian | Oct 27, 2010 | Persuasive Psychology

From 2006-2008, I conducted a large study of website credibility on a global anti-poverty campaign, in order to assess the impact of website credibility and trust on target audience’s participation levels. The study found a relationship between website...

A brief history of social marketing and the Internet

by Brian | May 4, 2010 | Digital campaigns

The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...
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(c) 2018 Brian Cugelman, PhD