Brian Cugelman & Digital Psychology
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The psychology behind websites that can change people’s health behaviours

by Brian | Apr 28, 2011 | Persuasive Psychology

Back in 2011, I published a scientific study on the psychological design of health behaviour change websites in the Journal of Medical Internet Research (JMIR). With my co-authors Prof Thelwall and Prof Dawes, we designed this study with the goal of identifying how to...

Psychology of websites and social media campaigns

by Brian | Feb 28, 2011 | Persuasive Psychology

Website credibility for social marketing campaigns

by Brian | Oct 27, 2010 | Persuasive Psychology

From 2006-2008, I conducted a large study of website credibility on a global anti-poverty campaign, in order to assess the impact of website credibility and trust on target audience’s participation levels. The study found a relationship between website...

A brief history of social marketing and the Internet

by Brian | May 4, 2010 | Digital campaigns

The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...

The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis

by Brian | Nov 19, 2009 | Persuasive Psychology

Within the fields of e-health and persuasive technology, research indicates that intervention websites can motivate people to adopt healthy behaviours, such as quitting smoking, exercising more, and eating better. Frequently, these online interventions are...
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Moved my blog

I don't use this blog any longer.

Find my latest blogs here: Behavioral Design Academy Blog

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Learn behavioral design

Check out my Behavioral design training.

Engagement Science

See my paper on the science of online influence: Online Interventions for Social Marketing Health Behavior Change Campaigns.

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(c) Brian Cugelman, PhD