by Brian | Apr 28, 2011 | Persuasive Psychology
Back in 2011, I published a scientific study on the psychological design of health behaviour change websites in the Journal of Medical Internet Research (JMIR). With my co-authors Prof Thelwall and Prof Dawes, we designed this study with the goal of identifying how to...
by Brian | Oct 27, 2010 | Persuasive Psychology
From 2006-2008, I conducted a large study of website credibility on a global anti-poverty campaign, in order to assess the impact of website credibility and trust on target audience’s participation levels. The study found a relationship between website...
by Brian | May 4, 2010 | Digital campaigns
The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...
by Brian | Nov 19, 2009 | Persuasive Psychology
Within the fields of e-health and persuasive technology, research indicates that intervention websites can motivate people to adopt healthy behaviours, such as quitting smoking, exercising more, and eating better. Frequently, these online interventions are...
