by Brian | Nov 19, 2009 | Persuasive Psychology
Within the fields of e-health and persuasive technology, research indicates that intervention websites can motivate people to adopt healthy behaviours, such as quitting smoking, exercising more, and eating better. Frequently, these online interventions are...
by Brian | May 15, 2009 | Persuasive Psychology
If you were trying to identify the factors that could explain why a given online health intervention works, its efficacy may be attributed to source credibility, ingenious tailoring algorithms, argument quality, the vividness of imagery used, fear appeals or how...
by Brian | May 15, 2009 | Persuasive Psychology
This paper discusses two trends that threaten to undermine the effectiveness of online social marketing interventions: growing mistrust and competition. As a solution, this paper examines the relationships between website credibility, target audiences’ active trust...
by Brian | Mar 26, 2009 | Digital campaigns, Persuasive Psychology
Source credibility is a key factor that can impact whether audiences believe a proposition, while trust is a key factor that can influence a person’s willingness to act on advice. In this blog post, I’ll discuss the historical use of source credibility in persuasion,...
by Brian | Jan 20, 2009 | Online Research, Persuasive Psychology
Presentation to the World Social Marketing Conference, Brighton, UK, 30 September 2008. As the Internet continues expanding across the planet, social marketers are progressively moving online, not just because of potential time and cost savings, but because...
