Brian Cugelman & Digital Psychology
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Feedback psychology and digital persuasion (My talk from TEDx Toronto)

by Brian | Mar 26, 2016 | Digital campaigns, Online Research, Persuasive Psychology

A brief history of social marketing and the Internet

by Brian | May 4, 2010 | Digital campaigns

The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...

Reflections on source credibility and online campaigns

by Brian | Mar 26, 2009 | Digital campaigns, Persuasive Psychology

Source credibility is a key factor that can impact whether audiences believe a proposition, while trust is a key factor that can influence a person’s willingness to act on advice. In this blog post, I’ll discuss the historical use of source credibility in persuasion,...

Can Brotherhood be Sold Like Soap…Online?

by Brian | Feb 15, 2008 | Digital campaigns, Persuasive Psychology

Over 50 years ago, the psychologist G. D. Wiebe asked the question ‘Can brotherhood be sold like soap?’ In his paper, ‘Merchandising Commodities and Citizenship on Television’, Wiebe proposed that organizations which successfully ‘sell’ intangible...

Moved my blog

I don't use this blog any longer.

Find my latest blogs here: Behavioral Design Academy Blog

My blog topics

Learn behavioral design

Check out my Behavioral design training.

Engagement Science

See my paper on the science of online influence: Online Interventions for Social Marketing Health Behavior Change Campaigns.

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(c) Brian Cugelman, PhD