by Brian | Sep 1, 2011 | Online Research
The Basic Efficiency Resource (BER) model uses a two-dimensional matrix to aid the evaluation of complex multi-unit programs, with quadrants to identify over and underperforming units. The BER model was inspired by portfolio management approaches from the Boston...
by Brian | Jan 20, 2009 | Online Research, Persuasive Psychology
Presentation to the World Social Marketing Conference, Brighton, UK, 30 September 2008. As the Internet continues expanding across the planet, social marketers are progressively moving online, not just because of potential time and cost savings, but because...
by Brian | Jan 19, 2009 | Online Research
In this article, I present a social network map of United Nations websites and tables of website ranking, based on which websites are most and least popular within the network. At the end, I proved some introductory terms used in social network analysis. Then for...
by Brian | Sep 22, 2008 | Online Research
In this discussion, we explore the feasibility of applying e-marketing web analytics and concepts to online social marketing interventions and e-Research initiatives. E-marketers frequently use web data, analytics packages and financial measures to optimize websites...
