by Brian | Mar 1, 2013 | Persuasive Psychology
PodCamp Toronto’s 2013 unconference was host to hundreds of delegates who came to experience over 60 presentations at the Rogers Communication Centre, Ryerson University, Toronto. This is my presentation on persuasive psychology for interactive design. If you...
by Brian | Feb 26, 2012 | Persuasive Psychology
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns. The content is presented in a simple format that...
by Brian | Jul 21, 2011 | Persuasive Psychology
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
by Brian | Apr 28, 2011 | Persuasive Psychology
Back in 2011, I published a scientific study on the psychological design of health behaviour change websites in the Journal of Medical Internet Research (JMIR). With my co-authors Prof Thelwall and Prof Dawes, we designed this study with the goal of identifying how to...
