This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns.

The content is presented in a simple format that makes key linkages between our daily social lives and the social world in social media. During the workshop, participants have a chance to learn a number of theories, see examples of how they play out online, and then join a group analysis on the social psychology employed by a number of social media sites and mobile apps.

Questions Answered

  1. What are some of the most popular theories from social psychology that I can leverage to build more persuasive social applications or run more engaging social media campaigns?
  2. What’s social influence and how can it help me? How about six-degrees of separation? And what about the strengths of weak ties?
  3. Where did all this hype about “influencers” come from and what’s up with the obsession over social metrics? Are they real or just marketing hype?
  4. Is it true that all the top websites in the world are driven by social algorithms?
  5. What’s the difference between interpersonal persuasion and social influence?

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