by Brian | Feb 26, 2012 | Persuasive Psychology
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns. The content is presented in a simple format that...
by Brian | Jul 21, 2011 | Persuasive Psychology
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
by Brian | Jan 20, 2009 | Online Research, Persuasive Psychology
Presentation to the World Social Marketing Conference, Brighton, UK, 30 September 2008. As the Internet continues expanding across the planet, social marketers are progressively moving online, not just because of potential time and cost savings, but because...
