Brian Cugelman & Digital Psychology
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A brief history of social marketing and the Internet

by Brian | May 4, 2010 | Digital campaigns

The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...

Web analytics, behavioural change and Social Return on Investment (SROI)

by Brian | Sep 22, 2008 | Online Research

In this discussion, we explore the feasibility of applying e-marketing web analytics and concepts to online social marketing interventions and e-Research initiatives. E-marketers frequently use web data, analytics packages and financial measures to optimize websites...

Can Brotherhood be Sold Like Soap…Online?

by Brian | Feb 15, 2008 | Digital campaigns, Persuasive Psychology

Over 50 years ago, the psychologist G. D. Wiebe asked the question ‘Can brotherhood be sold like soap?’ In his paper, ‘Merchandising Commodities and Citizenship on Television’, Wiebe proposed that organizations which successfully ‘sell’ intangible...

Moved my blog

I don't use this blog any longer.

Find my latest blogs here: Behavioral Design Academy Blog

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Engagement Science

See my paper on the science of online influence: Online Interventions for Social Marketing Health Behavior Change Campaigns.

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(c) Brian Cugelman, PhD