by Brian | May 4, 2010 | Digital campaigns
The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...
by Brian | Sep 22, 2008 | Online Research
In this discussion, we explore the feasibility of applying e-marketing web analytics and concepts to online social marketing interventions and e-Research initiatives. E-marketers frequently use web data, analytics packages and financial measures to optimize websites...
by Brian | Feb 15, 2008 | Digital campaigns, Persuasive Psychology
Over 50 years ago, the psychologist G. D. Wiebe asked the question ‘Can brotherhood be sold like soap?’ In his paper, ‘Merchandising Commodities and Citizenship on Television’, Wiebe proposed that organizations which successfully ‘sell’ intangible...
