by Brian | Jul 21, 2011 | Persuasive Psychology
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
by Brian | May 15, 2009 | Persuasive Psychology
If you were trying to identify the factors that could explain why a given online health intervention works, its efficacy may be attributed to source credibility, ingenious tailoring algorithms, argument quality, the vividness of imagery used, fear appeals or how...
