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Digital Persuasion Equation – the science of online influence

by Brian | Jul 21, 2011 | Persuasive Psychology

This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.

Moved my blog

I don't update this blog any longer.

I'm now blogging here: alterspark.com/blog

My blog topics

Learn behavioral design

Check out my Behavioral design training.

Engagement Science

See my paper on the science of online influence: Online Interventions for Social Marketing Health Behavior Change Campaigns.

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(c) Brian Cugelman, PhD