by Brian | Feb 26, 2012 | Persuasive Psychology
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns. The content is presented in a simple format that...
by Brian | Jul 21, 2011 | Persuasive Psychology
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
by Brian | May 4, 2010 | Digital campaigns
The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...
by Brian | Jan 20, 2009 | Online Research, Persuasive Psychology
Presentation to the World Social Marketing Conference, Brighton, UK, 30 September 2008. As the Internet continues expanding across the planet, social marketers are progressively moving online, not just because of potential time and cost savings, but because...
by Brian | Sep 22, 2008 | Online Research
In this discussion, we explore the feasibility of applying e-marketing web analytics and concepts to online social marketing interventions and e-Research initiatives. E-marketers frequently use web data, analytics packages and financial measures to optimize websites...
