by Brian | Jun 26, 2008 | Persuasive Psychology
Social marketing is an approach to social change that applies commercial marketing principles to behavioural change interventions, such as environmental protection, public health, safety or community development (Kotler et al., 2002). What distinguishes social...
by Brian | Feb 15, 2008 | Digital campaigns, Persuasive Psychology
Over 50 years ago, the psychologist G. D. Wiebe asked the question ‘Can brotherhood be sold like soap?’ In his paper, ‘Merchandising Commodities and Citizenship on Television’, Wiebe proposed that organizations which successfully ‘sell’ intangible...
