Brian Cugelman & Digital Psychology
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A brief history of social marketing and the Internet

by Brian | May 4, 2010 | Digital campaigns

The roots of social marketing date back to the 1950s, when one psychologist argued that the more non-profit organizations communicated like for-profit marketers, the better their prospects for success. Then during the 1960s, practitioners in developing countries and...

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(c) Brian Cugelman, PhD