Brian Cugelman & Digital Psychology
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Web analytics, behavioural change and Social Return on Investment (SROI)

by Brian | Sep 22, 2008 | Online Research

In this discussion, we explore the feasibility of applying e-marketing web analytics and concepts to online social marketing interventions and e-Research initiatives. E-marketers frequently use web data, analytics packages and financial measures to optimize websites...

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(c) Brian Cugelman, PhD