Brian Cugelman & Digital Psychology
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Selling e-campaign behaviours like e-commerce products

by Brian | Jan 20, 2009 | Online Research, Persuasive Psychology

Presentation to the World Social Marketing Conference, Brighton, UK, 30 September 2008. As the Internet continues expanding across the planet, social marketers are progressively moving online, not just because of potential time and cost savings, but because...

Website Credibility, Active Trust and Behavioural Intent

by Brian | Jun 26, 2008 | Persuasive Psychology

Social marketing is an approach to social change that applies commercial marketing principles to behavioural change interventions, such as environmental protection, public health, safety or community development (Kotler et al., 2002). What distinguishes social...

Moved my blog

I don't use this blog any longer.

Find my latest blogs here: Behavioral Design Academy Blog

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Learn behavioral design

Check out my Behavioral design training.

Engagement Science

See my paper on the science of online influence: Online Interventions for Social Marketing Health Behavior Change Campaigns.

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(c) Brian Cugelman, PhD