by Brian | Jan 20, 2009 | Online Research, Persuasive Psychology
Presentation to the World Social Marketing Conference, Brighton, UK, 30 September 2008. As the Internet continues expanding across the planet, social marketers are progressively moving online, not just because of potential time and cost savings, but because...
by Brian | Jun 26, 2008 | Persuasive Psychology
Social marketing is an approach to social change that applies commercial marketing principles to behavioural change interventions, such as environmental protection, public health, safety or community development (Kotler et al., 2002). What distinguishes social...
