by Brian | Feb 26, 2012 | Persuasive Psychology
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns. The content is presented in a simple format that...
by Brian | Jul 21, 2011 | Persuasive Psychology
This presentation provides a simple recipe for designing more engaging websites, social media profiles, or technologies by leveraging the principles of cyber persuasion, through the digital persuasion equation and the eight spheres of digital influence.
by Brian | Jun 26, 2008 | Persuasive Psychology
Social marketing is an approach to social change that applies commercial marketing principles to behavioural change interventions, such as environmental protection, public health, safety or community development (Kotler et al., 2002). What distinguishes social...
